Presenting a Unified Front

Created: Tuesday, 08 March 2016 Written by Gary Elsbernd Print Email

Have you ever tried justifying hiring an artist for a project? In this age of the Internet and nearly limitless clip art, it can be daunting to ask for more money to create one-off imagery for your app or site. Why should you purchase bespoke images for your project?

Remember “Who Framed Roger Rabbit?” In that 1988 movie, Roger Rabbit hires Eddie Valiant, a real world private detective, for a job in Toontown. While the groundbreaking interaction between the live and animated characters was visually compelling, the styles clashed. The toons were overly bright, flattened and followed different rules of physics than the real-world characters.

When you mix clip art styles, you get much the same effect, without the wonder and enjoyment. Flat active tabs next to overly rendered, gradient tabs with shadows look like an obvious mistake. Icons with flat graphics interspersed with images drawn with perspective lend different meanings to the buttons that are unintended. Even things like using solid silhouettes for your icons along with outlines is setting you up for misunderstanding. People will always assign meaning to their cognitive dissonance, and usually their mental models have little or nothing to do with the developers’ intent.

Spending the time or money to have a consistent look and feel to your interface provides the polish and experience that allows the interface to fade into the background and the activity to come to the forefront for the user.

For more information on mental models, check out my blog entry about superstitious users.