Change is Inevitable, but is it Invisible?

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The internet is full of stories of a website making what they consider a small change, only to have their user base revolt, often leading to rolling back the changes.  Facebook is often attacked whenever they make any change to their timeline, layout, or even their logo.  While these changes are noticed and talked about ad nauseum, I recently read an article by Kathryn Whitenton from the Nielsen Norman Group about Change Blindness, which is the other end of the spectrum. 

 

 

But first, a magic trick:

Choose your card 

Mentally, select a card and concentrate real hard on it…

Don’t click on it or even point at it though…let’s keep this difficult…